Marketing Program Specialist Job at Professional Alternatives, Sugar Land, TX

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  • Professional Alternatives
  • Sugar Land, TX

Job Description

Job ID#: 28346

Marketing Program Specialist
Direct Hire; up to 90K
Southwest Houston

Duties:

  • Execute integrated marketing campaigns across email, social media, website, and paid media
  • Manage and grow social media presence, aligning content with marketing objectives
  • Develop email marketing campaigns, track performance, and optimize engagement via HubSpot
  • Develop compelling content across channels engage target audiences
  • Maintain and optimize corporate website with a focus on user experience
  • Support paid media and digital advertising campaigns, working with external agencies as needed
  • Analyze marketing performance metrics (Google Analytics, HubSpot) and provide insights
  • Optimize campaigns based on market trends, competitive insights, and engagement data
  • Refine messaging and tactics to improve brand visibility and lead generation
  • Work closely with Product Management and external design agencies to develop collateral and campaigns to support new product launches

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related
  • 3-7 years of experience in marketing, digital strategy, or content marketing
  • Ability to manage end-to-end marketing campaigns, from strategy to execution
  • Strong writing and communication skills, with experience in content development
  • Proficiency in marketing automation, CRM (HubSpot preferred), and analytics tools
  • Ability to work cross-functionally with sales, product management and regulatory teams
  • Experience managing corporate social media & email marketing programs preferred
  • Familiarity with Google Analytics, SEO, and paid media preferred
  • Background in B2B marketing, OEM marketing, or medical devices preferred

Other Info:

  • Business casual attire
  • Thriving and growing organization recently involved in acquisitions; 160 team members
  • Well-rounded benefits package
  • Amazing company culture – collaborative, fun, down to earth, engaging, and approachable and motivating senior leadership

Founded in 1998, Professional Alternatives is an award-winning recruiting and that utilizes technology and relationships to deliver top talent.  Connect with us today!

Job Tags

Casual work,

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